It all started…
in 2003, when I founded Flowerworks. My interest in nature is deep-rooted from an early age, which was heavily influenced by my parents who are farmers in India. Having come from an agricultural background, I draw from influences from the natural world, art, travel and anything botanical.
I grew up in London and worked in human resources and recruitment after I left University. Later, my career path took a creative turn and I began to organise large exhibitions and events. Since then, I have gathered a wealth of experience and knowledge in the Floristry world and have worked on many collaborations and projects with well known Floral designers based in UK & Europe.
For the past ten years, I have divided my time between my homes in Paglieta (Italy) and Leicester. Since living in Italy, I’ve become more interested in Mediterranean medicinal plants which are also used in cooking, another past time of mine.
In January 2019, my friends and I collaborated to launch a Food and Beverage company called Albrizzi based in Lanciano. Albrizzi products will be sold online and in selected stores worldwide.
“Go live your life, work hard and be active — and a little wine,” Parveen Rana